BOGO Plugin WooCommerce: The Complete Guide to “Buy One Get One” Deals

Boost conversions with a high-impact WooCommerce BOGO plugin. Create flexible “Buy One Get One” discounts—BOGO free, 2-for-1, mix-and-match, or cheapest-item-free—using Think Smart Discounts for WooCommerce.

What Is a BOGO Plugin for WooCommerce?

A BOGO plugin for WooCommerce lets you create “Buy One Get One” deals that automatically apply in the cart. You can reward shoppers with a free or discounted product when they add qualifying items—no coupon codes required.

Benefits of Running BOGO Promotions

  • Increase average order value (AOV): Shoppers add extra items to trigger the reward.
  • Move inventory strategically: Clear slow-moving SKUs or promote seasonal lines.
  • Higher perceived value: “Get one free” often outperforms plain percent-off discounts.
  • Frictionless experience: Auto-applied logic—no coupon to remember.

Popular BOGO Types You Can Run

BOGO Free (1+1)

Buy one item, get the second free—great for identical or equivalent items.

2-for-1 / X-for-Y

“Buy 2 pay 1”, “Buy 3 pay 2” etc.—perfect for volume lifts.

Cheapest-Item-Free

Auto-discount the lowest-priced qualifying item in the set.

Mix-and-Match

Allow different SKUs within a category or collection to qualify together.

Key Features in Think Smart Discounts (BOGO)

  • Rule Builder: Define triggers by product, category, or tags; include/exclude specific SKUs and product variations.
  • Cheapest-First Logic: When multiple items qualify, discount is applied to the cheapest line for fair, predictable results.
  • Global Strategy: Choose Stack with other promotions or Apply Highest only.
  • Schedule & Countdown: Time-box your BOGO campaign and display urgency.
  • Progress Bar (optional): Encourage “one more item” to unlock the reward.
  • Performance-safe: Built for large catalogs; background processing for big updates.

Looking for a flexible WooCommerce BOGO plugin? Try Think Smart Discounts.

How to Set Up a WooCommerce BOGO Deal (Step-by-Step)

  1. Open Think Smart Discounts → Rules → BOGO.
  2. Choose your BOGO type (BOGO Free, X-for-Y, Cheapest-Item-Free, Mix-and-Match).
  3. Select qualifying products/categories and the rewarded items; set quantities.
  4. Configure interaction (Stack vs Apply Highest) and exclusions if needed.
  5. Schedule dates (optional), enable progress bar (optional), and publish.

High-Impact Use Cases

Scenario Rule Customer View Expected Impact
Storewide Lift Buy 2 Pay 1 “One item is free” (cheapest) AOV ↑, conversion ↑
Category Push Mix-and-Match tees “Add any tee to get one free” Category share ↑
Seasonal Clearance BOGO Free on last season “Free item applied” Inventory velocity ↑

FAQ

Does BOGO work with variable products?
Yes—qualify by parent product, specific variations, or attributes.
Can I limit BOGO to certain categories?
Absolutely. Restrict triggers and rewards by category or individual SKUs.
Can BOGO stack with other discounts?
Yes—use Global Strategy to stack or apply the highest discount only.