Boost Your Sales: The Ultimate Guide to Buy One Get One Free for WooCommerce

The word “FREE” is one of the most powerful motivators in marketing. For any WooCommerce store owner, harnessing this power can lead to a significant increase in sales, customer loyalty, and average order value. One of the most effective ways to do this is with a “Buy One Get One Free” (BOGO) offer.

But there’s a catch: WooCommerce, out of the box, doesn’t offer a simple way to create these compelling deals.

That’s where a powerful plugin comes in. In this guide, we’ll explore why BOGO is a must-have strategy for your store and walk you through the simple, step-by-step process of setting it up using the Think Smart Discounts plugin.

Why BOGO is a Game-Changer for Your Store

Before we dive into the “how,” let’s understand the “why.” A well-executed BOGO strategy isn’t just about giving products away; it’s a calculated marketing move that delivers tangible results.

  • Increases Average Order Value (AOV): Customers are incentivized to add a second item to their cart to claim the deal, instantly boosting your average sale amount.
  • Clears Out Excess Inventory: A BOGO offer is the perfect way to move stock quickly without resorting to deep, profit-slashing discounts.
  • Attracts New Customers: The allure of a free product can be enough to convert a first-time visitor into a paying customer.

Your Solution: The Think Smart Discounts Plugin

This is where Think Smart Discounts for WooCommerce shines. It’s a comprehensive dynamic pricing and discounts solution designed to handle complex scenarios like BOGO, “Buy X Get Y,” and much more with an intuitive interface.

Step-by-Step Setup Guide

Ready to create your first offer? It’s this easy:

Step 1: Install and Activate the Plugin

First, purchase, download, and install the Think Smart Discounts plugin on your WooCommerce website. Once installed, activate it.

Step 2: Create a New Discount Rule

From your WordPress dashboard, navigate to WooCommerce > Smart Discounts and click the “Add New Discount Rule” button.

Step 3: Choose the “Buy X Get Y” Discount Type

Give your rule a descriptive name, like “Classic T-Shirt BOGO.” In the “Discount Type” dropdown, select the Buy X Get Y (BOGO) option.

Selecting the Buy X Get Y discount type in the Think Smart Discounts plugin

Step 4: Configure the “Buy” and “Get” Conditions

In the “Buy” section, specify the product and set the minimum quantity to 1. In the “Get” section, choose the same product, select a Percentage Discount, and set the value to 100 to make it free.

Pro Tip: You can create dozens of other scenarios with the same logic, like “Buy One Get One 50% Off” or “Buy Product X, Get Product Y Free.”

Conclusion: Stop Leaving Money on the Table

A Buy One Get One Free strategy is too powerful to ignore. While WooCommerce doesn’t support it natively, a dedicated plugin like Think Smart Discounts makes it incredibly simple to implement.